Cars and social status
Social
status has always intrigued me as I’ve never really been able to
get my head around it. Maybe it’s because I’m a Liberal by
instinct and see social status as being of no interest?
Anyway,
this particular ramble is about cars and the perceived social status
that goes with them. Of course, such social status before the
motorcar was based on the ‘turnout’ of the horse, harness and
carriage, so Jack Hargreaves tells us in an episode of the early
1980’s Ch4 TV programme ‘Old Country’. You can find it here on
YouTube -
https://www.youtube.com/watch?v=L9gbY0cAvDA
For
me too it all started back in the early 1980’s when my dad, who’d
previously bought his own cars (his first was a Morris Traveller),
was given one by his employer, seemingly because he was a branch
manager as a part of his employment package. A nice yellow MKI
Vauxhall Astra. The car he sold on gaining the Astra he’d
previously bought from his company when the lease on dad’s area
manger’s car, a green Triumph 1500, came to an end.
Me & Mum - 1966 (in Rochdale) with Dad's Morris TravellerYou
may realise realise from this that dad’s area manager had gained a
company car some years prior but then again an area manager covering
the whole of the north west of England would clearly need a car and
anyway he was obviously deemed to be of a higher eployment/social status. As an
aside, I bought that MKI yellow Astra from my dad’s company when it
in turn came to the end of its lease. Dad, at that point, was given
an MKII Astra.
Without
doubt I’d noticed, unsurprisingly, that dad’s area manager was
given a higher spec’ car and it made my youngish mind wonder about
cars and social status.
Yes,
of course, cars have always had a status about them as in the early
days it was only the wealthy who could run them. As they got cheaper
the ownership base widened, but even in the early 1960’s having a
family car was still relatively unusual amongst ordinary working
class/lower middle class folk. The local doctor would have one to do
his rounds, but they were still pretty much beyond the pocket of many
working people. Now, of course, the lack of a car is all but seen as
odd in our car dependent communities.
I
read the other day about what, if I recall correctly, was a Dutch
study regarding the effects of taking children to school by car
instead of walking/cycling. Unsurprisingly, the walkers and cyclists
taking their children to school were fitter, had less body mass but
interestingly they also seemed happier too. So clearly running a car
on shortish journeys has more than financial consequences; it damages
your health/wellbeing too.
The
now infamous school-run clogs up roads around primary schools in
particular and often the journeys made are less than a couple of
miles. But is having a car and taking your children to school in it
all part of social status or is it just a consequence of young
families living their days at 90mph so to speak? I suggest both.
Does
a parent in a basic run-around car feel socially inadequate against a
row of top of the range German cars that their children’s friends
parents roll up in? Are parents who walk or cycle their children to
school left feeling as though they don’t quite fit in?
And
here’s another interesting and rather sad aside. Quite some years
ago, during the time I was a local councillor, I was contacted by a
pensioner couple who asked me if I could try to get a local circular
bus route to take in their estate. It seemed like a good idea to me
so I surveyed the quite middle class estate telling them about the
request and asking for support to campaign for the route to be
adjusted accordingly. Suffice to say I got a lot of negative
responses from car-owning folk who did not see the need/want a bus
trundling around their estate. I only got positive responses, in the
main, from households without a car and they were few and far
between. Without a groundswell of support the campaign was doomed.
See what a mean about car dependent communities; we’ve got them and
some folk will cling hard onto them.
A
chap I know recently told me that a friend of his had likened his car
to an old lady’s shopping car. Yes, it’s a small car but quite
adequate for his purposes and budget and the person making the remark
had a much fancier car. Did it make him feel inadequate and looked
down upon? Yes, it certainly did.
All
this makes me think that cars are very much the ultimate status
symbol in our society. Having a car is vital if you want to fit in.
Having a grand car is a further step up and you may well feel the
need to compete with your family/friendship group to stay fitting in.
It’s like having the latest i phone, wearing the latest fashions,
even having the latest footballers’ hair cut, for blokes anyway.
And talking of Prem League footballers and indeed other successful
sports people don’t they always have an expensive car to go with
their perceived celeb’ status?
And
what of Tesla’s? With sales seemingly dropping off following the
company owner doing what looked to many to be akin to a 1930/40’s
German political salute the cars gained the unfortunate nickname
‘Swasticar’ and overnight a popular car amongst the middle
classes with an environmental/social conscience became a problem.
Will they sell second hand? Will environmentalists continue to buy
them? Will they now sell to far right supporters? Probably not as
they also tend to be fossil fuel enthusiasts, so no buyers there
then. If you bought one to be up with the latest car trend or simply
because you want to do the right thing for our environment* then
buyer regrets may well be an unfortunate consequence.
I
must admit that I’d rather not have a car. It costs me small
fortune to run, but our evermore car dependent communities mean that
unless you live within a major city your public transport options,
particularly with regard to buses, get less and less by the year. But
just look at how London is changing (health warning -petrol heads
should not view the following video because of potential detrimental
blood pressure consequences) but will it lead to a whole new social
status issue with cycles? -
https://www.youtube.com/watch?v=OunBRdTIe3w&t=339s
Yes,
I’ve got a car but it’s not a BMW, Merc’ or Audi etc. so no,
I’m certainly not trying to fit in and may well be looked down upon
and perceived to be of a low social status as a consequence, but
frankly this old Liberal doesn’t give a damn.
Now
go out, stretch your budget as far as you can, lease a fancy car and
show it off at the school gate and amongst your friendship group. But
you’ll have to keep upgrading to maintain your social status. If,
however, you can’t afford to upgrade (oh the social shame of it)
change the number plate to a personalised one. It’ll get you some
social Brownie points and stop folks reading your reg plate to clock
the age of the car and them realising your just a poor person
struggling to keep up.
*
Electric cars generally are not necessarily good for the environment
as we may like to think because mining for the minerals to build batteries is a massive problem in
the making.